Taking cue from PM Modi’s Aatmanirbhar Bharat Campaign, Ola that launched electric scooters on August 15 this year, has announced to set up a special factory that will include ‘only women’. The factory will house 10,000 women employees for their manufacturing.
CEO of Ola, Bhavish Aggarwal, said in a tweet,
Today I am proud to announce that Ola Future Factory will be completely run by women. We welcomed the first batch of this workforce this week and the factory will have 10,000 women when it starts at full capacity. I am proud to announce Ola Woman Only Factory and the first such factory in the world.
The company believes that there is a need of self-reliant women for a self-reliant India.
The CEO, through his blog, also emphasized,
Enabling women with economic opportunities improves not just their lives but that of their families and indeed the whole community. Women’s participation in the local manufacturing industry stands at just 12% and for India to be the world’s manufacturing hub, we must prioritise up-skilling and generating employment for our women workforce.
MDO Take:
MDO firmly believes that Men should not oppose everything that happens for the development and empowerment of women. However, we also believe that through the process of empowerment, organisations should not be unfair to more capable male candidates Vs undeserving female candidates – who could be employed only due to advantage Gender.
A team of 10,000 employees, effectively means that 5,000 eligible male candidates have been denied the job (if we purely go by equal employment opportunities formula). A fresh male graduate may feel discouraged by such practices, as companies in the urge for marketing and brand building, may start denying jobs, because they happen to be “Men“.
The entire launch and campaign has been well marketed using the USP of All Women Factory, however, last we knew that Gender Activists were fighting for Equality, and not Elimination of the Male Gender.
Due to such passionate promotional strategies, which only include women, a male delivery partner at Zomato (Kamaraj), still awaits justice. Brands must promote all inclusive culture, however, should not go to the other extreme of misogyny (read: misandry). Why do we need to eliminate Men, to empower Women?
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It’s interesting to note that Ola was busy harping on about how it’s women engineers building different vehicles.
But when was the last time we saw a female ola / uber / swiggy / zomato driver ?
It seems as though they want equality only for the upper level jobs and not for the lower level jobs.
Selective Equality ?